Big flavor. Real fruit. Clean energy.
We’ve been defining candy wrong.
Candy doesn’t have to come from a factory. Ours starts as a whole organic date. Turn the bag over: four simple organic ingredients, no added sugar.
We didn’t make a healthier candy. We made candy out of the fruit it should have been all along.
That’s the whole panel. Nothing artificial, no sugar alcohols, 0g added sugar.*
Nature’s ugliest candy.
Organic Dates
Dates are a super fruit! High in fiber, potassium, magnesium and anti-inflammatories. Support sustained energy without the sugar crash.
The Loop
Our fun loop shape is the perfect non-sticky, bite-size candy.
Bold Sour Flavor
An organic sour blend, no dyes. Pucker on the front end, fruit on the back end.
Three flavors. Same clean ingredients.
Same aisle. Different planet.
Right-hand column describes the category, not any one brand. *Not a low calorie food. See nutrition panel for information.
Don't take it from us.
Parents who bought a bag, filmed the reaction, and didn't ask us first.
“My family takes these on bike rides, they're the perfect trail snack. Our kids love them too!”
Marcus T., verified buyer“I don't even like dates.”
Neither did most of the people who now keep a bag in the car. Whole dates are sticky, dense and a little weird. Sliced thin into a loop and dried to a chew, a date stops behaving like a date. That's the entire product.
Start with all three.
One 2.8oz bag of each flavor. 30-day guarantee.
Add to cartOr grab it on your next run.
$4.99 a bag in the dried fruit and candy aisle at all Whole Foods Market stores. Now at Natural Grocers too, and on Amazon.
Questions people actually ask.
What's in it?
Organic dates, organic fruit flavor, organic coconut glycerin, and an organic sour blend. That’s the entire list.
How much sugar?
0g added, natural sugars only, and 3g of fiber.
Will my kid actually eat it?
Yes, almost guaranteed. Our thinly sliced loops are the perfect bite size for kids and taste just like their favorite sour gummies.
Isn't this just dried fruit?
Dried fruit doesn't chew like this. Our loops have the perfect candy-like chewy texture and bold sour taste.
Shipping and freshness?
We ship Monday to Friday. Free over $30. Bags stay fresh up to 12 months.
Where else can I buy it?
All Whole Foods Market stores, and on Amazon.
Where do we come from?
Super Loops are made in California from organic dates, certified organic by CCOF (California Certified Organic Farmers). Actually Fruit is based in Boulder, Colorado.
The candy you want. The fruit you need.
One bag settles the argument.
Shop all flavors30-day guarantee · Free shipping $30+