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Our Mission

CANDY THATS ACTUALLY FRUIT.
Super Loops satisfy your sweet, sour and chewy candy cravings — but they’re actually made from fruit.
Starting with organic dates, we skip the added sugars, syrups, purées and artificial junk, while keeping that mouth watering sour candy flavor!
It’s candy, reinvented.
And made in California.

Why Dates?

Dates are an extremely powerful super fruit, packed with tons of essential nutrients that support gut, brain, bone and heart health.
Dates are:
High in fiber
Contain significantly more potassium by weight than a banana
High in antioxidants
Support sustained stamina
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The Problem...
Dates are scary, wrinkly and sticky!
The Solution!
Our perfect bite sized, non-sticky, fun shaped loops!

Our Story

We did the impossible.

Ever try to curb your sweet tooth with a “healthier” candy alternative… but it never quite hits?

You’re still left unsatisfied.

That’s because most “better-for-you” candies either taste too healthy… or aren’t actually better for you at all.

Until now.

We wanted to create something that delivers that perfect sour zing, real sweetness, and chewy candy texture—without all the junk.

So we started with nature’s original candy: dates.

After months of testing, tweaking, and tasting (a lot), we figured out how to transform organic dates into something totally new —

a seriously addicting, fun bite sized loop that tastes so good you would never know its Actually Fruit.